Design Expert Talk

Dialogue with leading industry experts

The dialogue sessions with top experts focus on discussing design trends, innovation, technology, and sustainable development, contributing to knowledge exchange, market orientation, and elevating Vietnam’s design industry in the international context.

Creative Zone In Exhibition Hall | Design Expert Talks (Free Entrance)

09/06/2026

10/06/2026

10:00 AM - 12:00 PM | Design Expert Talk 1 | When Form, Function and Impact Become One

1:30 PM - 2:30 PM | Design Expert Talk 2.1 | Unlocking Kitchen Design Trends from EuroCucina 2026

2:30 PM - 3:30 PM | Design Expert Talk 2.2 | The Kitchen of Future Living

3:30 PM - 4:00 PM | Design Expert Talk 2.3 | Optimizing Interior Design Workflows Through Generative AI: From Design Thinking to AI-Integrated Practice

8:30 AM - 10:30 AM | Design Expert Talk 3.1 | Heritage Speaks - Speaking With Heritage

10:30 AM - 12:00 PM | Design Expert Talk 3.2 | How Technologies Are Changing Project Execution

1:30 PM - 4:30 PM | Design Expert Talk 4 | Designing Culture, Community and Commerce

Ms. Ha Kim

UPGREEN Vietnam

Mr. Pham Trung

Industrial Designer

Ms. Do Thi Minh Trang

Limloop Joint Stock Company

Ms. Pham Linh Chi

Kien Hung Handicraft

In modern industrial design, the boundaries between aesthetics, functionality, and environmental responsibility are gradually disappearing. This session brings together experts from three perspectives — regenerative materials, traditional craftsmanship, and industrial interior design — to explore a practical question: can a product be beautiful, durable, and truly impactful without compromising any of these elements? This is where design philosophy meets manufacturing reality, and where the difficult decisions behind every product are brought to light.

When Form, Function and Impact Become One

Unlocking Kitchen Design Trends from EuroCucina 2026

Mr. Thanh Le

Blum Vietnam

Immerse yourself in the world of interior design and discover the latest innovations from Milan. Our trend report is filled with exciting highlights from Salone del Mobile and EuroCucina. Explore various categories and find fresh inspiration for your own creative ideas.

June . 9th . 2026

1:30 PM . 2:30 PM

June . 9th . 2026

2:30 PM . 3:30 PM

The Kitchen of Future Living

Mr. Nguyen Van Thinh

HTM Group

Redefining the kitchen as the new center of modern living — where emotional design, seamless technology, all-in-one solutions, and personalized experiences converge to shape the lifestyle standards of the future.

Mr. Markus Ratfelder

FRANKE

The digital era is presenting a vital challenge to the creative community: How do we avoid being left behind as the wave of technology sweeps forward? The answer lies in our ability to adapt and master the tools. Join us to decode the ultimate solution for optimizing interior design workflows through the groundbreaking power of Generative AI.

By attending this talkshow, you will gain access to a well-structured transition roadmap: from the initial stages of ideation and understanding the core of traditional "Design Thinking," to applying modern AI-integrated practices into real-world projects. Moving far beyond abstract theories, this session will open up new perspectives, helping designers and future architects streamline complex stages, unleash creative freedom, and multiply workflow efficiency.

Don't miss out on the opportunity to ride the technological wave, elevate your competitive edge, and break through your creative boundaries alongside industry experts at this special event!

June . 9th . 2026

3:30 PM . 4:30 PM

Optimizing Interior Design Workflows Through Generative AI: From Design Thinking to AI-Integrated Practice

MSc. Phung Ba Dong

Saigon Technology University (STU)

June . 10th . 2026

8:30 AM . 10:30 AM

Prof. Nguyen Hanh Nguyen

Van Lang University

Mr. Minh Hoa

Photographer

Dr. Nguyen Thi Hau

Secretary General of the Ho Chi Minh City Historical Association

Amid the rapid urban development of Saigon – Ho Chi Minh City, many architectural works, living spaces, and urban memories are gradually transforming or disappearing under the pressure of modernization. Today, heritage is not only represented by historic buildings or artifacts preserved in museums, but also by the living memory of the city — the cultural layers, street corners, everyday lifestyles, people, and emotions that have shaped the urban landscape across generations.

Saigon – Ho Chi Minh City is a uniquely layered metropolis, where multiple cultures and urban heritages coexist, intersect, and evolve over time. From traces of riverine life, trading ports, and Chinatown districts to colonial architecture, modern urbanism, and ordinary living spaces — all together create the city’s diverse identity and profound depth of memory.

With its dual-directional concept, the program “Heritage Speaks – Speaking with Heritage” aspires to create an open dialogue between the past and the present:

Heritage itself “speaks” through architecture, memories, images, and traces still embedded within the urban fabric;

At the same time, people today continue to “speak” with heritage through research, art, conservation, and personal experiences in contemporary life.

Through three interdisciplinary perspectives — archaeology, photography, and architecture & urban conservation — the program invites audiences to rediscover Saigon – Ho Chi Minh City as a city rich in cultural depth, where the past continues to exist within every layer of space and everyday life.

TALKS

“Urban Memory, People, and Layers of Cultural Sedimentation” – Dr. Archaeologist Nguyễn Thị Hậu

“A Saigon Told Through the Lens” – Photographer Minh Hòa

“Understanding Heritage” – Assoc. Prof. Dr. Architect Nguyên Hạnh Nguyên.

Heritage Speaks – Speaking With Heritage
“Three Perspectives – One Heritage Story”

How Technologies Are Changing Project Execution

June . 10th . 2026

10:30 AM . 12:00 AM

Mr. Nguyen Long Hung

Vietnam Design Construction Technology Corporation (VDCD)

Mr. Lam Thanh Hoang

IFMA VIETNAM

Technology is transforming the way architectural and construction projects are conceived, executed, and operated. At the talkshow “How Technologies Are Changing Project Execution,” experts will discuss the role of AI, BIM, and emerging technology platforms in shortening design timelines, enhancing accuracy, optimizing resources, and advancing more sustainable construction solutions. This session will provide a space to explore how technology is shaping a new future for the architecture and construction industry.